Shares tumble for US athleisure brand after worst performance in seven years but firm continues to surf tide of booming fitness industry
Tom Brady is enjoying a better February than the company that sponsors him. The New England Patriots quarterback is celebrating winning a record-breaking fifth Superbowl in the US, but Under Armour is facing questions about whether its own run of success is over.
Shares in the US maker of sportswear have fallen by around 30% in February after it warned that sales grew far less than expected in the final three months of 2016 and it had suffered its worst performance in seven years. The company, which also sponsors Sir Andy Murray and golfer Jordan Spieth, had previously reported 26 consecutive quarters of sales growth of more than 20%.
Related: Is athleisure dying out?
Continue reading...from Business blog | The Guardian https://www.theguardian.com/business/blog/2017/feb/09/under-armour-slow-growth-tom-brady-athleisure
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